The Secret to Ads That Actually Work...

If your ads are failing every time, here's why...

Your ads are most likely failing because you're not tapping into your customers' pains and desires.

Pain: Ask yourself- what is your customer struggling with right now? If your ad doesn't address this, they won't care. Why would they? You're not solving their problems, which- no offense - makes you irrelevant to them.

Desire: What do they actually want? They don't just want your product, but the feeling it gives them. A gym doesn't sell workouts- it sells confidence.

Next, you need to sell the 'dream state'.

So, how do you sell the 'dream state,' you may ask?

Dream State: You start by asking where do they wish they could be? Your ad should vividly paint their ideal life after using your product. Whether you're ending their pain or helping them to achieve their desire, they need to see the transformation.

The best ads make customers feel like they've finally found the solution they've been waiting for.