The First Step To Improving YOUR Business...

So if you're reading this you most likely have a business and you're wondering, "How can I improve it and increase my profits?"

Well there's many ways to do this, but there's always a good place to start and the best place I've known and I always go back to is 'SWOT'

Now you're probably asking... What is SWOT?

'SWOT' stands for...

Strengths

Weaknesses

Opportunities

Threats

What you want to do right now is sit yourself down (and your team if you have one), get a pen and paper and really go through the points

The best place to start is with your 'strengths'

What are your businesses strongest points?

What do you do well?

Then, we move onto our 'weaknesses'

Where can you improve?

What will help you get ahead of the competition?

Now, we look at 'opportunities'. This one's a little different, rather than looking inward now we look outward and at the market

What new opportunities can we take advantage of?

Is there new technology such as AI that we can utilise?

Finally, we need to delve into 'threats' and look at our competition

What are our competition doing differently?

Is there new competition we need to be aware of?

By doing this you will open up your business and it will allow you to really see your company from an outside perspective

It's the same thing as watching a sports game from the benches rather than being in the game

You'll see far more, helping you not only to get ahead of your competition but to expand your business bringing in more clients and money!

Recent Posts