A lot of people who run businesses are often great at their job but they don't understand marketing.
But that's ok because we're here to help!
When it comes to marketing most local businesses first instinct is, get the word out and target everyone.
However as a marketer I'm personally against the idea of this...
Yes you want your brand out there and yes you want to establish a customer base. But you're going about it the wrong way.
The first thing you should establish your target audience. You should build a clear picture of your ideal client. What do they look like? How old are they? What’s their gender? Why are they looking to buy from you?
Once you establish this you should then focus on specifically targeting these people, and there are several ways of doing this. For example with Meta Ads, you can set your ads to a specifical location and Meta’s algorithm will optimise them to reach your ideal audience.
Now, we can look back to the idea for getting your brand out there.
As these advertisements run, other people will naturally see them.
This means you've killed 2 birds with 1 stone.
You now have an advertisement that's targeting a specific audience whilst also increasing your brand awareness.
This is one of the most effective ways to build your brand. See? You don’t need to be a marketing expert—you just need to read our blogs!
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